Coast2Coast HR | Fractional HR & Strategic People Solutions
★ Fractional HR Leadership · Canada & U.S.
Coast2Coast HR

Fractional HR leadership
for growing businesses

Modern HR support for growing businesses — across Canada and the U.S. Coast2Coast HR provides fractional HR leadership, compliant people operations, strategic talent acquisition, and AI-enabled support — helping organizations reduce risk, control costs, and scale with confidence.

25+Years HR Leadership
CPHR& SHRM-SCP Certified
ADPPremier Partner
CA & USJurisdictions
What We Do

Expert Fractional HR Services

Experience expert HR guidance through tailored services designed to build, manage, and scale your organization — from employee relations to payroll management.

🎯

Fractional HR Leadership

Executive-level HR leadership that aligns people strategy with business goals — without full-time overhead.

🔍

Talent Acquisition

Modern recruiting focused on motivation, fit, and performance to reduce hiring risk and improve retention.

⚖️

HR Compliance

Proactive compliance support that protects your organization and keeps you audit-ready as you grow.

👥

Employee Relations

Practical guidance on performance, discipline, and workplace issues to resolve problems quickly and consistently.

💰

Payroll & ADP

Accurate, compliant payroll with ADP Premier Partner pricing benefits — implemented and managed by experts.

Learn More →
🤖

Caleb AI Assistant

A secure, AI-powered HR assistant delivering instant, policy-aligned guidance to support scalable operations.

Learn More →
Our Clients

Who We Work With

🏢

CEOs & Founders

Growing organizations between 25 and 500 employees who need executive-level HR leadership without the full-time overhead.

🌎

Multi-Jurisdiction Employers

Organizations operating across Canada and the U.S. navigating complex, cross-border employment law and compliance obligations.

📈

PE-Backed & Investor-Led Companies

Private equity and investor-backed businesses that require structured, audit-ready HR operations and governance to support due diligence and growth targets.

🔍

No In-House HR Team

Organizations without dedicated internal HR leadership who need an experienced, credentialed HR partner to protect them and drive people strategy.

🔄

Leaders Navigating Change

Leadership teams managing growth, restructuring, risk, or transition who need a steady, senior HR hand to guide them through the complexity.

🤝

Supporting Existing HR Teams

Companies with HR staff who need senior-level strategic support, surge capacity, or specialized expertise to complement their internal team — without replacing them.

Why Coast2Coast HR

We unlock the full potential of your people — safely and at scale

We help CEOs reduce people risk, control workforce costs, and build scalable HR systems through executive-level leadership, tailored strategies, and trusted guidance. Your business gains a compliant, efficient foundation that supports growth — without added complexity.

⚖️

Compliance Confidence

Stay ahead of Canadian and U.S. employment law across all jurisdictions with proactive, expert guidance at every step.

📈

Cost-Effective Expertise

Executive-level HR leadership at a fraction of the cost of a full-time hire — flexible and scalable.

🤝

People-First Philosophy

We build workplaces where people thrive — because engaged teams drive business results.

🏭

Cross-Industry Experience

Deep HR leadership across manufacturing, health, media, energy, transportation, and more.

HR professionals in a strategic meeting
25+ Years of Experience
How We Work

Designed to Scale With Your Organization

Our proven process ensures seamless onboarding, defined support, and expert guidance at every stage of engagement.

1

Assessment

We assess your HR practices, workforce risks, and business goals to understand what's working and where exposure exists.

2

Alignment & Planning

We build a clear HR roadmap tailored to your organization — ensuring compliance, efficiency, and scalability from day one.

3

Implementation

We integrate seamlessly with your team to execute the plan — handling HR operations and processes with minimal disruption.

4

Ongoing Support

We provide continuous HR leadership, proactive guidance, and regular check-ins to adapt as your business evolves.

Client Reviews

What Our Clients Say

★★★★★

"Working with Mark Arthur at Coast2Coast HR has been such a pleasure! He took his time and explained every detail on what our restaurant needs were. Truly professional and knowledgeable."

Matt Potak
January 14, 2026
★★★★★

"Excellent services. Coast2Coast HR provided outstanding HR guidance that helped us navigate a complex compliance situation with confidence. Highly recommended."

Rhonda Weisheit
May 2, 2025
★★★★★

"The fractional HR model was exactly what we needed — executive-level expertise without the overhead. Mark and his team are responsive, practical, and truly understand business."

Verified Client
2025

Ready to simplify your HR?

Whether you need fractional HR leadership, compliant people operations, or AI-enabled HR support — Coast2Coast HR is ready to help.

Book a Discovery Call Today
What We Offer

Expert Fractional HR Services

Experience expert HR guidance through tailored services designed to build, manage, and scale your organization. From employee relations to payroll management, we apply proven tools and insight to reduce risk, improve efficiency, and support sustainable growth.

01
Core Offering

Fractional HR Leadership

Executive-level HR leadership that aligns people strategy with business goals — without full-time overhead. We provide on-demand CHRO-level strategy and direction tailored to your business stage and industry. Whether you're navigating rapid growth, workforce restructuring, or culture change, we bring the depth of experience needed to guide leadership with confidence.

Strategic HR advisory and people planning
Workforce structure and design
HR policy development and review
Leadership coaching and people risk support
Culture and engagement strategies
Get Started
HR executive in a leadership meeting
02
Finding Great People

Talent Acquisition & Recruiting

Modern recruiting focused on motivation, fit, and performance to reduce hiring risk and improve retention. We run full-cycle recruitment, from job design through to onboarding, ensuring every hire supports your organization's values and growth strategy. We go beyond resumes — we evaluate the whole person.

Full-cycle recruitment and search
Job design and competency profiling
Interview guides and assessment tools
Offer management and onboarding support
Retention programs and stay interviews
Get Started
Recruiter conducting a job interview
03
Staying Protected

HR Compliance & Risk Management

Proactive compliance support that protects your organization and keeps you audit-ready as you grow. Navigating employment legislation across Canada and the United States can be complex — we monitor regulatory changes, conduct HR audits, and provide clear, actionable guidance so you're never caught off-guard.

Employment law guidance (Canada & U.S.)
HR audits and compliance reviews
Employee handbook creation and updates
Termination and severance risk assessment
Workplace investigation support
Get Started
Professional reviewing HR compliance documents
04
People Management

Employee Relations

Practical guidance on performance management, discipline, and workplace issues to resolve problems quickly, fairly, and consistently. Strong employee relations reduce turnover, limit legal exposure, and create a workplace where people feel valued and supported.

Performance management frameworks
Progressive discipline support
Conflict resolution and mediation
Accommodation and leave management
Manager coaching and communication tools
Get Started
HR professional meeting with employees
05
Growing Your People

Training & Leadership Development

Custom programs that build skills, culture, and leadership capability across your organization. We design and deliver training that aligns with your values and the specific challenges your managers face — from new leader onboarding to executive development.

Leadership and management development
Onboarding programs for new managers
Compliance and HR fundamentals training
Workplace culture and inclusion workshops
Custom curriculum design and facilitation
Get Started
Corporate training workshop with professionals
Free 30-Minute Assessment

Not sure if you're exposed?

Most organizations don't discover their HR gaps until they're already costly. Book a complimentary HR Risk Review and we'll identify your highest-priority exposures — no obligation, no sales pitch.

Book Your HR Risk Review →

30 minutes · Confidential · No obligation

Already know what you need?

If you're ready to move forward with fractional HR, compliance support, recruiting, or Caleb — book a discovery call and we'll confirm scope and next steps.

Book a Discovery Call
Caleb — C2C HR AI Agent AI-Powered HR

Executive-Level
HR Intelligence

Caleb is a secure, AI-powered HR partner designed for executive decision-makers. Built to reduce risk, control people-related costs, and ensure consistent compliance — Caleb delivers real-time guidance aligned with your organization's policies and strategy.

Why Caleb

Protecting Performance.
Controlling Exposure.

Every people decision carries financial and legal implications. Caleb helps standardize HR guidance across your organization, reducing inconsistent management practices, preventing compliance gaps, and minimizing avoidable costs. The result: stronger governance, fewer surprises, and measurable protection of EBITDA.

Caleb adapts to the complexity of your organization. It can begin as a secure internal HR knowledge system — standardizing answers and reducing repetitive inquiries — and scale into an executive-level decision support platform, reinforcing governance and workforce strategy across the enterprise.

Book a Demo

"What is our policy on remote work expense reimbursement?"

Based on your Remote Work Policy (Section 4.2), employees working remotely are eligible for reimbursement of internet costs up to $75/month and home office equipment up to $500 annually with manager approval. Claims must be submitted within 30 days using Form HR-14...

CALEB AI Policy-aligned · Instant · Secure · Always available
Scalable Design

Designed to Scale With Your Organization

Four levels of capability — Caleb grows alongside your organization, from core knowledge base to enterprise-level HR intelligence infrastructure.

1

Core Knowledge

Centralized, policy-aligned HR FAQ support for employees and managers. Instant, consistent answers that reduce administrative friction and repetitive inquiries.

2

Manager Guidance

Structured decision-support for performance management, employee relations, and compliance-sensitive situations — improving consistency across departments.

3

Risk & Governance

Embedded policy interpretation and compliance reinforcement aligned with leadership standards, reducing exposure and strengthening operational control.

4

Executive Infrastructure

Enterprise-grade HR intelligence supporting workforce planning, strategic initiatives, and disciplined growth — without expanding fixed HR overhead.

Key Features

Strengthen Your Competitive Position

🕐

Always Available

24/7 access to clear, policy-aligned HR guidance for managers and employees across your entire organization.

🔒

Secure & Controlled

Your data is hosted on secure servers and aligned to your policies — no public data scraping or uncontrolled answers.

📊

Built to Scale

Extends your HR capability without adding headcount, supporting growth across the whole organization.

📋

Policy-Aligned

Trained on your specific policies and employment standards — answers are always relevant and compliant to your context.

🏢

Enterprise-Ready

Designed for organizations at any size — from growing SMEs to multi-location enterprises with complex governance needs.

💡

Reduces Admin Burden

Handles repetitive HR inquiries instantly, freeing HR and leadership to focus on strategic, high-value work.

Free 30-Minute Assessment

Not sure if Caleb is right for you?

Start with a 30-minute HR Risk Review. We'll assess your current exposure, identify where AI-driven guidance would have the most impact, and show you exactly what Caleb can do for your organization.

Book Your HR Risk Review →

30 minutes · Confidential · No obligation

Ready to extend your HR capability?

Schedule an executive briefing to see how Caleb can reduce risk and scale your HR operations without adding headcount.

Schedule an Executive Briefing
ADP
★ ADP Premier Partner

ADP Payroll &
HR Technology

Coast2Coast HR is an ADP Premier Partner — delivering ADP payroll and HR technology to clients with preferred pricing and expert-led implementation support.

Why ADP Through C2C

Payroll done right — with expert support built in

As an ADP Premier Partner, Coast2Coast HR clients receive exclusive benefits — including discounted payroll rates, preferred implementation pricing, and ongoing support from a certified HR professional who understands your business. You're not just getting software; you're getting expert guidance at every step.

ADP is North America's leading payroll and HR platform. Combined with Coast2Coast HR's compliance expertise, you get a complete, low-risk payroll solution — whether you're running payroll for 5 employees or 500.

Get ADP Pricing
★ ADP PREMIER PARTNER ★

Clients receive discounted payroll rates and preferred implementation pricing through Coast2Coast HR.

💵

Discounted Rates

Premier Partner pricing means your business pays less than going direct to ADP.

🚀

Expert Implementation

We handle setup, data migration, and configuration — no learning curve required.

📞

Ongoing Support

Continued HR and payroll guidance from your dedicated Coast2Coast HR advisor.

🔄

Integrated HR

ADP payroll connected to your HR processes for a seamless, compliant experience.

What ADP Offers

Comprehensive Payroll & HR Platform

💰

Full-Service Payroll

Accurate, on-time payroll processing with tax filing, direct deposit, and year-end reporting handled automatically.

📊

HR & Benefits Admin

Employee records, benefits enrollment, time tracking, and self-service tools in one unified platform.

📋

Compliance Tools

Built-in compliance alerts, legislative updates, and audit-ready reporting to keep you protected.

📱

Employee Self-Service

Mobile-friendly employee portal for pay stubs, T4s, time-off requests, and personal information updates.

🔗

Integrations

Connect ADP to your accounting software, time systems, and other business tools for seamless data flow.

📈

Workforce Analytics

Dashboards and reports that give leadership clear visibility into labour costs, headcount, and trends.

Ready to upgrade your payroll?

Get ADP at Premier Partner rates with expert HR support included. Contact us to get a custom quote for your business.

Get a Custom Quote
Who We Are

About Coast2Coast HR

A boutique HR firm built on real-world experience, professional credentials, and a genuine commitment to helping organizations thrive.

Mark Arthur
Meet the Founder

Mark Arthur,
SHRM-SCP, CPHR

With over 25 years of invaluable experience in the field of human resources, Mark Arthur leads Coast2Coast HR with a wealth of knowledge and expertise. Mark is a distinguished HR professional holding prestigious certifications — SHRM-SCP (Senior Certified Professional from the Society for Human Resource Management) and CPHR (Chartered Professional in Human Resources).

His visionary leadership and commitment to excellence drive our mission to empower organizations through strategic HR solutions. Mark's career has spanned industries including manufacturing, healthcare, media, energy, and transportation — giving him a uniquely broad and practical perspective on workforce challenges.

Mark is also a volunteer advisor with CESO-SACO, completing HR projects internationally for organizations including Cold Lake First Nations and Semos Education in Macedonia — reflecting his deep belief that great HR has the power to transform communities, not just companies.

SHRM-SCP CPHR ADP Premier Partner 25+ Years Experience CESO-SACO Advisor
Work With Mark
Our Mission

Our Values & Philosophy

Coast2Coast HR is built on the belief that great HR should be accessible to every organization — not just the largest ones. We are committed to personalized, practical, people-first HR that drives real business results.

🤝

People First, Always

We believe every business decision has a human dimension. We advocate for workplaces where people are valued, respected, and empowered.

🎯

Practical Over Theoretical

We deliver HR solutions grounded in real-world experience — practical guidance that works in your actual business environment.

⚖️

Compliance Without Compromise

We take employment law seriously and help clients stay protected — without letting compliance become a barrier to growth.

🌐

Global Reach, Local Impact

We support organizations across Canada and the U.S., bringing cross-jurisdictional expertise to every engagement.

📈

Growth Through People

We believe sustainable business growth is built on strong people systems, clear leadership, and proactive HR management.

💡

Innovation & Adaptability

From Caleb AI to modern talent strategies, we embrace innovation to deliver HR support that keeps pace with the future of work.

Our Reach

Industries We've Served

🏭

Manufacturing

Labour relations, shift workforce management, safety culture, and compliance in complex industrial environments.

🏥

Healthcare

HR support for health services organizations navigating credentialing, compliance, and workforce planning challenges.

📺

Media & Technology

Talent acquisition, culture building, and compliance for fast-moving creative and technology organizations.

Energy

HR strategy for energy sector organizations with distributed workforces, union considerations, and safety requirements.

🚛

Transportation

Workforce management, compliance, and driver recruitment support for logistics and transportation businesses.

🍽️

Hospitality & Food Service

HR fundamentals, team management, and compliance for restaurant and hospitality operators of all sizes.

Let's build something great together

Coast2Coast HR is ready to become an extension of your leadership team. Let's talk about your organization's HR needs.

Start a Conversation
HR Insights

Insights to Help You
Lead With Confidence

Explore our growing library of blogs and resources covering HR strategy, compliance, talent, and workplace trends across Canada and the U.S.

📋
General HRFebruary 24, 2026 · 6 min read

HR Audits and Why It Matters

HR audits help businesses stay compliant, improve employee experience, and align people practices with business goals. This guide explains what HR audits are, the different types, and key benefits.

Read Article →
🎓
General HRFebruary 23, 2026 · 5 min read

Employee Training Is Essential for Organizational Success

Discover why employee training is critical to business success and growth, and learn practical strategies to boost performance, retention, and workforce potential.

Read Article →
🤖
AI & HR TechFebruary 2026 · 4 min read

Introducing Caleb: AI-Powered HR for Every Organization

Most HR leaders don't need more software — they need faster, clearer answers they can trust. That's why we built Caleb, an AI-powered HR assistant designed for leaders.

Learn About Caleb →
⚖️
ComplianceJanuary 2026 · 5 min read

Navigating Termination Risk in Canada & the U.S.: What Every Employer Must Know

Terminations carry significant legal and financial risk across North America. This guide walks through the key principles every employer needs to understand before ending an employment relationship.

Read Article →
📊
StrategyDecember 2025 · 6 min read

Your Guide to a Year-Round Compensation Strategy

Compensation planning isn't a one-time event — it's a continuous cycle that requires strategy, alignment, and execution throughout the year. A roadmap for HR teams and executives.

Read Article →
🔄
LeadershipNovember 2025 · 4 min read

When Layoffs Happen: Managing the Workforce Impact

When layoffs occur — especially with long-term employees — productivity, absenteeism, anxiety, loyalty, and commitment all shift. Here's how to manage through it with integrity.

Read Article →

Get HR insights delivered to your inbox

Sign up for our newsletter and stay ahead of HR trends, compliance updates, and people leadership strategies.

Contact Us to Subscribe
Get In Touch

Let's Connect

Whether you're ready to strengthen your HR foundation or have questions about how we can support your organization — we're here to help.

We're Here For You

Get In Touch
With Us

Let's talk about building a compliant, scalable people strategy that supports your growth. Fill out the form or reach out directly — we'll get back to you promptly with the support, clarity, and guidance you need to move forward with confidence.

Toll-Free

(888) 688-9875

🌐

Website

www.coast2coasthr.com

📍

Location

Canada & United States
Serving clients across Canada and the United States

Prefer to pick a time right now?

Book a Discovery Call